Digital Yacht have appointed San Diego based West Coast Sales to represent their product line across the West Coast of America with effect from 1st February 2014. Their team of 6 people will be actively involved in product marketing, support and training to an important group of specialist electronic dealers and distributors. Last year, Digital Yacht opened their Boston office and appointed representatives for the East Coast so this new move will now give national US coverage.
West Coast Sales will also provide a new innovative sales management role for the existing East Coast representatives so that there is a coherent and structured team of 9 people across the US.
“Having a national and consistent approach to this very important market is essential for the fast growing Digital Yacht brand and West Coast Sales have clearly been very successful with their management of other symbiotic product lines such as Fusion. We’ve a rapidly evolving range of OEM products coming on stream for 2014 and look forward to promoting these to US boat builders” commented Nick Heyes, CEO of Digital Yacht.
West Coast Sales is headed up by Jay Sanders and Todd Crocker who have been instrumental in building up many US marine brands over their careers.